An events firm in charge of organizing the “Best of Blockchain” conference in Germany placed a giant orange “B” for Bitcoin on the top of Berlin’s tallest tower, the TV Tower, over the weekend. The illumination was shared on social media by notable Bitcoin accounts and drew attention to the cryptocurrency. The CEO of the events firm, Tilo, believes in using subversive strategies to draw attention to Bitcoin and plans to carry out more similar actions in the future. However, he cautions that these types of “advertisements” are not always authorized and advises approaching them with caution. This is not the first time that the Bitcoin logo or themes related to it have been projected onto well-known buildings, as a similar projection reading “Fiat is the bubble, Bitcoin is the pin” was displayed on the Bank of England in London in May of 2021.